About Us

Who we are

KEFI® is a premium and limited activewear brand. We have built our reputation as a leader in activewear through our unique aesthetic and innovative products. Our company mission is to create high quality products made with ethical manufacturing technology and teams.

Our purpose

"To glorify life, honor each day as a gift. To have a positive influence on all who come in contact with us."

To live out our purpose, we are focused on creating a culture of care.

Our values

Our core values reflect our purpose and shape the staff and work experience of KEFI® team members. 


We're here to serve. We keep the needs of team members and customers at the heart of our work, doing what is best for the business and best for them.

We're better together. It's through teamwork and collaboration that we do our best work. We're an inclusive culture that leverages the strengths of our diverse talent to innovate and maximize our care for team members and customers.

We are purpose-driven. We model our purpose every day, connecting our work and daily activities to our business strategy, supporting each other's efforts to create positive impact on all who come in contact with KEFI®.

We pursue what's next. We find energy in adapting and reinventing how we do things, from the way we work to how we care for others.